What usually goes wrong
- CAC keeps rising and payback is unclear
- Discounts quietly eat your margin
- You don't know which SKUs actually make money
Outcome
Spend on what pays back, price with confidence, and keep your best customers.
A night in retail & d2c, desk to desk
Your booksTally · Excel · Zoho
Night watchreads every night
Sales deskdeals · quotes
Operationsstock · suppliers
You · Approvalsnothing goes out without you
Monday briefyour inbox
A night at a store or D2C brand
An illustration of what runs in your workspace. The steps are Cortex's real ones and each links to the page that does it; names and amounts are examples. Anything that contacts a customer waits for your approval unless you set an Autopilot rule (Command).