The funnel figures below are an example, not your business — nothing here has been read from your account. Change them to your own and every number on this page recalculates.
Funnel economics
Tune each stage and watch CAC and ROAS move.
Monthly visitors10000
Visitor → lead6%
Lead → customer18%
Average order value4500₹
Marketing spend / mo120000₹
Visitors10,000
Leads600
Customers108
Revenue / mo
₹4.86 L
CAC
₹1.1K
ROAS
4.0x
Cost / lead
₹200
If CAC is above your order value (or ROAS below 1x), you lose money on every sale — fix conversion or spend before scaling traffic.