Lead with their problem
Restate the requirement before your credentials
Itemise commercials
Phased pricing wins more than a single lump sum
Put a date on it
Milestones make the scope feel real and bounded
Write the proposal
Describe the client, scope and budget — get scope, timeline, commercials and next steps
Start from one of these — it fills the box above, then edit it:
Save it to your workspace. To send it as a PDF, use your browser’s Print → Save as PDF while the result is on screen.